🇺🇸 US Citizen | 🇪🇸 Spain DNV Ready | 🇮🇹 Italy DNV Ready | 🇵🇱 Poland Ready

Senior Email & SMS
Marketing Specialist

5+ years building high-performance email programs for global brands. Bilingual (English/Spanish) with proven remote collaboration across US, LATAM, and European teams.

19M+
Subscribers
Managed
$4.2M
Annual Revenue
Managed
5+
Years
Experience
View Case Studies Schedule a Call Download CV
Alberto Torres - Email Marketing Specialist
Available Now
Remote • Spain • Italy • Poland
Trusted by
UPS • Nikon • Walmart
About Me

Building Email Programs That Scale

I'm a systems thinker who believes the best marketing comes from understanding data deeply and building processes that empower teams to work smarter, not harder.

Over the past 5+ years, I've collaborated with brands like UPS, Nikon, Walmart, and Zeeto, managing email and SMS programs serving 19M+ subscribers. My approach combines technical expertise (Klaviyo, SQL analytics, marketing automation) with a collaborative methodology that ensures stakeholders stay aligned and campaigns deliver measurable results.

What I bring to a team: structured experimentation (28+ A/B tests per quarter), data-driven insights using AI tools like Claude and Gemini for pattern recognition, and the ability to bridge technical and creative conversations. I've worked remotely with distributed teams across US, Mexico, and international time zones—async communication and clear documentation are second nature.

Process-Driven

I document workflows, create SOPs, and build systems that scale beyond individual contributors.

Team-Oriented

Best results come from cross-functional collaboration. I bridge gaps between creative, data, and technical teams.

Global Experience

Bilingual (English/Spanish). Experience with US, LATAM, and international market campaigns.

AI-Enhanced Analysis

Leverage AI tools (Claude, Gemini) for pattern recognition at scale—finding insights humans would miss.

🇬🇧 English (Professional)
🇪🇸 Spanish (Native)
Available for immediate start
Technical Expertise

Platforms & Capabilities

Deep experience across the email marketing technology stack, from strategy to technical execution.

Email & SMS Platforms

  • Klaviyo Expert (4+ yrs)
  • AWeber Advanced
  • Ongage Advanced
  • Sinch/MessageMedia Advanced
  • Twilio Proficient
  • Campaign Monitor Proficient

Marketing Automation

  • Zapier Advanced
  • HubSpot Advanced
  • ManyChat Advanced
  • API Integrations Advanced
  • Webhooks Proficient
  • Chatfuel Proficient

Analytics & AI

  • Looker Advanced
  • Google Analytics 4 Advanced
  • SQL (Queries) Advanced
  • Claude AI Analysis
  • Gemini Data Analysis
  • Data Studio Proficient

Technical Skills

  • HTML/CSS Email Dev
  • SPF/DKIM/DMARC Expert
  • Deliverability Expert
  • WordPress Advanced
  • Git/Version Control Proficient
  • JavaScript Basic

Ready to Work in Europe

As a US citizen, I'm eligible for Digital Nomad Visas in Spain & Italy and can work for EU-based companies through various pathways like Poland's skilled worker routes. I'm ready to collaborate with distributed teams across the continent.

🇪🇸 Spain DNV Ready
🇮🇹 Italy DNV Ready
🇵🇱 Poland Ready
Case Studies

Results Through Collaboration

Real projects, documented outcomes. Each case study demonstrates my approach to problem-solving and cross-functional collaboration.

Video Walkthrough

See the Work in Action

Prefer a guided tour? In this 5-minute walkthrough, I explain the dashboards, automation workflows, and analytical approaches behind my case studies.

Enterprise Scale

$4.2M Revenue Operation Optimization

High-volume email program serving 19M+ subscribers

30%
Revenue Decline Reversed
18%
Profit Margin Improvement
53%
Unsubscribe Reduction
12%
Q/Q Revenue Growth

The Challenge

When I joined the team, revenue was declining 30% despite increased sending volume. The operation had grown organically without systematic performance tracking, making it difficult to identify root causes.

Collaborative Approach

  • Built cross-functional tracking system with stakeholder input to analyze 200+ campaigns across 90-day windows
  • Implemented AI-powered pattern analysis using Claude to identify offer fatigue patterns invisible to manual review
  • Established systematic A/B testing framework (28+ tests/quarter) with documented learnings for team knowledge base
  • Redesigned segmentation strategy based on engagement data, reducing subscriber fatigue significantly
Ongage Looker Claude AI SQL Sinch
Growth Dashboard Looker Analytics AI Analysis

The Challenge

Working across UPS, Walmart, and multiple restaurant clients, each organization had fragmented marketing systems. Email, SMS, and chat channels operated in silos with no unified tracking.

Collaborative Approach

  • Collaborated with stakeholders to map existing workflows and identify integration opportunities across platforms
  • Restructured UPS international campaigns with improved authentication (SPF/DKIM) and deliverability monitoring
  • Built unified attribution system connecting WhatsApp/Messenger to email flows with conversion tracking
  • Documented processes for team handoff and created training materials for ongoing optimization
Klaviyo AWeber ManyChat Zapier Adobe Analytics
Email Campaign Chatbot Flow Welcome Flow
Cross-Functional

Multi-Client Platform Integration

UPS, Walmart, RESTO.MARKETING & more

17%
UPS Engagement Lift
$224K+
Chat Conversions Tracked
<1%
Unsubscribe Rate
14%
Conversion Increase
Infrastructure Build

Automated Marketing Infrastructure

WagerBird – High-Ticket Sports Betting Platform

100%
Automated Lifecycle Flows
Zero
Friction SMS Compliance
4
Targeted Segments Built
75%
Revenue Stream Secured

The Challenge

WagerBird had 408 clients, $137K in revenue, and a silent crisis: 72.3% of their base was dormant, 56% were single-buyers, and the 56 VIP clients concentrated 75.6% of all revenue — but leadership had no visibility on this. Without any integration between Stripe, AWeber, and SlickText, buyers received zero post-purchase follow-up. Existing flows were sending zero emails.

Solution Architecture

  • 4-way Make.com Pipeline: Stripe Webhooks → Real-time Google Sheets lookup → Smart Router (Whale / VIP / Repeat Buyer / New Customer) → Automatic AWeber tagging. Built from scratch, live in the first sprint.
  • Deep AI Business Analysis: Used Claude + Gemini to analyze 1,276 transactions and identify 5 behavioral segments, discovering $50K+ in high-end revenue ($2K–$4K) that was completely undetected. Identified the "Day-11 danger zone".
  • 5 Automated Lifecycle Flows: Day-5 refill nudge, Day-11 win-back, dormant VIP reactivation ($41.7K historical), subscription renewal defense, and repeat buyer transactional flow.
  • Full-Stack Integration Audit: Root cause analysis of SlickText bug, fixed AWeber bugs generating thousands of fake entries, and optimized OptinMonster.
  • TCPA Compliance SMS Landing Page: Designed SlickText double opt-in landing page with a custom DNS subdomain (go.wagerbird.com) and a 3-email sequence to build the SMS list.

Make.com Architecture (Designed from Scratch):

Stripe Webhook → Google Sheets Lookup → 4-Way Router → AWeber Tagging

Results:

Live ✅

Pipeline processing real transactions in Sprint 1

$50K+

High-end revenue identified via AI analysis

0

Fake AWeber entries after integration fix

$41.7K

Dormant VIP revenue segmented for reactivation

Scalable Design: The Make.com pipeline is self-healing — every new client is automatically written to the lookup sheet, guaranteeing correct future routing without manual intervention.

Visual Evidence of the Pipeline

Make.com 4-way pipeline flow
WagerBird email on mobile AWeber lifecycle workflow
Make.com Stripe API AWeber SlickText Lifecycle Strategy

Additional case studies and detailed documentation available upon request.

Let's Discuss Your Challenges
Career Journey

Professional Experience

A progression of roles focused on email marketing, automation, and cross-functional collaboration.

2025 – 2026

Marketing Automation Specialist

WagerBird (Contractor)

Austin, Texas, United States

  • • Architected automated infrastructure
  • • Built predictive segmentation models
  • • Developed TCPA-compliant SMS flows
2001 – 2025

SMS & Email Coordinator

Tibrio

San Diego, CA (Remote) • $4.2M+ Annual Operation

  • Manage 19M+ subscriber base with 3.6M+ monthly sends
  • Reversed 30% revenue decline through data-driven optimization
  • Improved profit margins by 18% via automation and AI analysis
  • Coordinate with affiliate partners (ZAN, Outbrain, LiveIntent)
Ongage Looker Sinch Zapier
2020 – 2021

Marketing Automation Specialist

UPS

Atlanta, GA (Remote)

  • • 22% delivery rate improvement
  • • 17% conversion rate boost
  • • 31% click rate improvement
2019 – 2020

Marketing Automation Specialist

RESTO.MARKETING

Remote • Restaurant/Food Service

  • Built chatbots achieving 3x higher engagement than email
  • Designed websites increasing conversions by 25%
  • Achieved 2.8x ROI improvement on ad campaigns
ManyChat Zapier WordPress
2015 – 2017

Digital Project Manager

CMV R&R PARTNERS

Mexico City

Clients: Nikon, Sidral Mundet, GAMMA Hoteles

Education

Bachelor of Marketing

Instituto Politécnico Nacional (E.S.C.A)

2009-2014 • Mexico's #2 Technical University

NACES-equivalent to US Bachelor's Degree

Continuous Learning

Professional Development

  • • Cloud Anthropic Courses (Skilljar)
  • • AI Tools for Marketing Analytics (Self-directed)
  • • Technical SEO, Web Dev, Data Analysis (Platzi)
  • • HTML5 & CSS3 (Community College Valle Verde)
  • • E-commerce Marketing Strategies (Platzi)
Get in Touch

Let's Discuss Your Goals

Open to roles in Spain, Italy, Poland, or remote positions with EU-based companies.

Contact Information

Email

hi@albto.me

Phone (US)

+1 (657) 457-0154

LinkedIn

linkedin.com/in/torresalbertor9

Schedule a Call

Book time in my calendar
Available for immediate start
Based in El Paso, TX (GMT-6) • Remote Work
Open to: Spain, Italy, Poland, EU Remote

Work Authorization

🇺🇸 US Citizen
🇪🇸 Spain DNV Ready
🇮🇹 Italy DNV Ready
🇵🇱 Poland Ready

Send a Message

Typical response time: 24-48 hours • CET/CEST compatible scheduling available